Becca Hurowitz is the President & CEO of Vibe Israel USA, an organization that works with the North American Jewish community to share Israel’s story with the world. Our mission is to energize and inspire young people around the world about Israel by harnessing the power of social media, branding and marketing.
Becca has more than 15 years of experience in fundraising, marketing and missions in the North American Jewish community. She is a skilled fundraiser and community builder and has led missions to Israel, Argentina, Cuba, Prague, Budapest, Morocco and more. Becca has been a passionate Israel supporter since her first trip with BBYO in high school.
Becca is a Wexner Heritage Program alumnus and received the Ira and Nanette Gordon Professional Achievement Award in 2019. She is an active leader with Repair the World, National Council for Jewish Women, Emma Kaufmann Camp and the JCC of Greater Pittsburgh, and Kesher Pittsburgh. Becca lives in the Regent Square neighborhood of Pittsburgh with her husband and 3 children, who attend an environmentally-focused charter school and are second generation JCC overnight campers. She and her family can be found hiking in Frick Park, going to concerts or hosting neighborhood parties. Meet the Vibe Israel team here