the team

Becca Hurowitz

President & CEO, Vibe Israel USA

Becca Hurowitz is the President & CEO of Vibe Israel USA, an organization that works with the North American Jewish community to share Israel’s story with the world. Our mission is to energize and inspire young people around the world about Israel by harnessing the power of social media, branding and marketing.


Becca has more than 15 years of experience in fundraising, marketing and missions in the North American Jewish community. She is a skilled fundraiser and community builder and has led missions to Israel, Argentina, Cuba, Prague, Budapest, Morocco and more. Becca has been a passionate Israel supporter since her first trip with BBYO in high school.


Becca is a Wexner Heritage Program alumnus and received the Ira and Nanette Gordon Professional Achievement Award in 2019. She is an active leader with Repair the World, National Council for Jewish Women, Emma Kaufmann Camp and the JCC of Greater Pittsburgh, and Kesher Pittsburgh. Becca lives in the Regent Square neighborhood of Pittsburgh with her husband and 3 children, who attend an environmentally-focused charter school and are second generation JCC overnight campers. She and her family can be found hiking in Frick Park, going to concerts or hosting neighborhood parties. Meet the Vibe Israel team here


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Speaking Engagement

Becca Hurowitz

As the President & CEO of Vibe Israel USA, Becca is frequently invited to speak at national and local events about the importance of sharing Israel’s story with the next generation. Her keynotes include topics such as:

  •  Confessions of a Jewish Mom: How to Connect Our Kids to Israel
  • Sharing Israel’s Story with the Jewish Next Gen

Michelle Weisbord

Office Manager, Vibe Israel USA

Michelle joined the Vibe team in 2020. Prior to working for Vibe Michelle was the Development Coordinator at the Jewish Federation of Greater Pittsburgh for a year and a half. Before moving to Pittsburgh, Michelle lived in the Philadelphia area and worked as a property manager in New Jersey for 14 years. She decided to make a major career change in order to focus more on her daughter so when her husband, David, was offered a job in Pittsburgh, they relocated. This is when Michelle moved from the for-profit world into the extremely fulfilling non-profit world. Michelle, David and their daughter Ella live just north of Pittsburgh. (Photo Credit: Josh Franzos)

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