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Becca Hurowitz
President & CEO

Becca Hurowitz is the President & CEO of Vibe Israel USA, an organization that works with the North American Jewish community to share Israel’s story with the world. Our mission is to energize and inspire young people around the world about Israel by harnessing the power of social media and country branding methodologies.

Becca was previously the Associate Director for Campaign and Missions for the Jewish Federation of Greater Pittsburgh, where she oversaw the Federation’s $13.7 million Annual Campaign Becca created a strategic missions program for the Federation, leading missions to Israel, Argentina, Cuba, Prague, Budapest, Morocco and more.  She is passionate in advocating for the importance of Jewish travel experiences.

Becca is a Wexner Heritage Program participant, and received the Ira and Nanette Gordon Professional Achievement Award in 2019.  She is on the Advisory Committee of Repair the World in Pittsburgh and an active parent liaison for Emma Kaufmann Camp and the JCC of Greater Pittsburgh. Becca lives in the Regent Square neighborhood of Pittsburgh with her husband and 3 children, who attend an environmentally-focused charter school and are second generation JCC overnight campers. She and her family can be found hiking in Frick Park or hosting neighborhood parties. Becca is a passionate music fan who has been to hundreds of concerts.

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Marisa Obuchowski
Manager of Community Engagement

Marisa Obuchowski is excited to join Vibe Israel USA as the North American Manager of Community Engagement. She brings with her over eight years of experience working as a Jewish communal professional, with a focus on enhancing Jewish community connections to Israel. 

For the past five years, Marisa worked at The Associated: Jewish Federation of Baltimore deepening relationships between the Baltimore and global Jewish communities. As an alumna of Birthright Israel, Masa Israel Journey, and JDC Entwine, she understands the meaningful impact of Israel and global travel experiences in strengthening Jewish identity for young adults. 

Marisa is thrilled to utilize her creativity, skills, and talent as a member of the Vibe Israel USA team, identifying strategic partnerships to leverage the Vibe Israel engagement platforms and sharing Israel’s story with the next generation of Jews in North America.  Please be in touch by email at for more information about partnership opportunities.


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Michelle Weisbord
Administrative Manager, Vibe Israel USA

Michelle joined the Vibe team in 2020.  Prior to working for Vibe Michelle was the Development Coordinator at the Jewish Federation of Greater Pittsburgh for a year and a half.  Before moving to Pittsburgh, Michelle lived in the Philadelphia area and worked as a property manager in New Jersey for 14 years.  She decided to make a major career change in order to focus more on her daughter so when her husband, David, was offered a job in Pittsburgh, they relocated. This is when Michelle moved from the for-profit world into the extremely fulfilling non-profit world. Michelle, David and their daughter Ella live just north of Pittsburgh. (Photo Credit: Josh Franzos)

Vibe Israel HQ

Click here for more information on the Vibe Israel staff in Israel

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